Vern Law - Former MLB Pitcher - Born 1930
Howzit!
I'm Gavin, an Ex-Rhodesian, adopted Scot, and copy and content writer.
The introductory quote perfectly sums up a lifetime of multifarious learning and lived experiences covered briefly in the 'about' page.
Why 'BE HEARD'? Vocal looking zebra aside, it's less about volume and more about speaking to people, not speaking at them. It's also about making connections, building trust and building relationships.
So, you have ambitious targets. Your prospects/customers have way less time and far more choice. You need to communicate. They skim and move on — without a second thought. Standing out is more difficult than ever.
As such B2B marketing is evolving. Copy and content is being refocused (customer centric), humanised and simplified (clarity shouldn't be hard work!). It has to immediately attract and then tenaciously embrace your targets attention. It has to be succinct, relatable, benefits-led, differentiating, and it has to be persuasive! How else will you get a requisite response to your call to action?
Doing so also demands intellectual curiosity, creative & critical thinking, appropriately rigorous research & analysis and tenacious problem solving, all things I'm somewhat perversely passionate about. Oh—and writing...